Chinese Brands Gain Share in Advanced TV Market as MiniLED TVs Surpass OLED TV in Q2'24
August 26, 2024With aggressive pricing and promotion of MiniLED LCD TVs, Chinese brands led by TCL and Hisense gained share and drove growth in the Advanced TV market in Q2’24, according to the latest update of DSCC’s Quarterly Advanced TV Shipment and Forecast Report, now available to subscribers. For the first time ever, shipments of MiniLED TVs surpassed shipments of OLED TVs, and MiniLED TVs captured more than 50% share of both units and revenues in the “super premium” category. Samsung fared poorly and lost share in Advanced TVs while TCL and Hisense gained share and Xiaomi emerged to break into the top five in the premium segment.Read More