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After a stronger-than-expected third quarter, flat panel display fab utilization is trending down in Q4 2025, according to the latest release of Counterpoint Research’s Quarterly All Display Fab Utilization Report, issued last week. Higher production in Q3 2025 has led to a build-up in inventory which risks overshooting the expected demand in the holiday sales season.
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Global OLED panel revenues are projected to increase 13% QoQ but decline 2% YoY in Q3 2025, following a 12% QoQ rise and 5% YoY decline in Q2 2025, according to Counterpoint Research’s latest OLED Shipment Report.
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The global notebook PC display market is set for continued growth through 2025, driven by enterprise upgrades, AI adoption and new product introductions, according to Counterpoint Research’s latest Advanced IT Display Shipment and Technology Report.
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The advanced monitor panel market is poised for robust expansion in 2025, supported by rising OLED and MiniLED adoption, brand diversification, and a growing base of AI-enabled PCs driving display upgrades, according to Counterpoint Research’s latest Advanced IT Display Shipment Report.
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In the latest issue of Counterpoint Research’s Advanced IT Display Shipment Report, we forecast the overall tablet market to grow 3% YoY in 2025, while the advanced tablet segment (MiniLED and OLED) is expected to decline 2% YoY as shipments of Apple’s OLED iPad Pro ease.
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After a brief respite in August and September, LCD TV panel prices are heading down again as we approach the holiday sales season. The recent pattern of more gentle price fluctuations seems to be holding but pricing pressure is on the downside.
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Samsung Display (SDC) reclaimed the #1 position in the foldable smartphone panel market in Q2 2025 with a 53% share, according to the latest Quarterly Foldable/Rollable Display Shipment and Technology Report from Counterpoint Research. SDC’s return to the top spot follows a temporary dip to third place in Q1, when Huawei’s strong product ramp boosted shipments from suppliers BOE and Visionox. For the full year 2025, SDC is projected to capture 46% of global foldable panel shipments for smartphones.
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Meta has officially launched its first pair of AR smart glasses, the Ray-Ban Meta Display, along with other new smart glasses (Ray-Ban Meta Gen 2 and Oakley Meta Vanguard) at its Meta Connect event. The Ray-Ban Meta Display glasses feature a full-color monocular display, projected through a geometric (reflective) waveguide on the right lens. Meta has opted for an LCoS display instead of the MicroLED light engines demonstrated on the Orion prototype a year ago.
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TCL and Hisense both continued to gain share in the premium TV market in Q2 2025. The two companies have blown past LG and are battling for the #2 spot behind Samsung, according to Counterpoint Research’s latest Quarterly Advanced TV Shipment and Forecast Report, released last week. During the quarter, TCL and Hisense drove another huge increase in shipments in their home market of China while also showing increasing strength in overseas markets.
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Now that all of the industry’s flat panel display makers have reported their Q2 2025 financial results, we have updated our industry profile. Counterpoint Research’s Quarterly Display Supply Chain Financial Health Report covers the 13 publicly traded panel makers and is based on company financial disclosures.
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