After a brief respite in August and September, LCD TV panel prices are heading down again as we approach the holiday sales season. The recent pattern of more gentle price fluctuations seems to be holding but pricing pressure is on the downside.
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In the latest issue of Counterpoint Research’s Advanced IT Display Shipment Report, we forecast the overall tablet market to grow 3% YoY in 2025, while the advanced tablet segment (MiniLED and OLED) is expected to decline 2% YoY as shipments of Apple’s OLED iPad Pro ease.
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The advanced monitor panel market is poised for robust expansion in 2025, supported by rising OLED and MiniLED adoption, brand diversification, and a growing base of AI-enabled PCs driving display upgrades, according to Counterpoint Research’s latest Advanced IT Display Shipment Report.
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The global notebook PC display market is set for continued growth through 2025, driven by enterprise upgrades, AI adoption and new product introductions, according to Counterpoint Research’s latest Advanced IT Display Shipment and Technology Report.
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Global OLED panel revenues are projected to increase 13% QoQ but decline 2% YoY in Q3 2025, following a 12% QoQ rise and 5% YoY decline in Q2 2025, according to Counterpoint Research’s latest OLED Shipment Report.
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After a stronger-than-expected third quarter, flat panel display fab utilization is trending down in Q4 2025, according to the latest release of Counterpoint Research’s Quarterly All Display Fab Utilization Report, issued last week. Higher production in Q3 2025 has led to a build-up in inventory which risks overshooting the expected demand in the holiday sales season.
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China’s smartphone shipments rose 10% YoY and 19% MoM in July 2025, reaching 24.5 million units, according to the China Academy of Information and Communications Technology (CAICT). The rebound followed a sluggish June, when shipments declined 14% YoY, reflecting both inventory normalization and new product momentum heading into the second half of the year.
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Azumo, a developer of extremely low-power reflective LCD technology, has taken steps in recent months to develop a US-based supply chain for flat panel displays. The company is moving towards mass production of reflective LCD modules for use in a variety of applications. Earlier this month, it received a boost from Amazon when the tech giant announced that Azumo was one of eight companies chosen to advance in the Amazon Devices Climate Tech Accelerator, a 16-week program designed to accelerate technologies that lower the carbon footprint of millions of Amazon devices worldwide.
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Price increases in the second half of 2024, combined with strong utilization by panel makers in Q3 2025, drove display glass revenues to their highest value in at least 10 years, according to Counterpoint Research’s Display Glass Report, released last week. Display glass revenues increased 1% QoQ and 11% YoY in the third quarter, and although we expect that revenues will decline in the fourth quarter, they will increase 11% YoY for the full year of 2025.
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