TCL, Hisense Threaten Samsung’s Leadership in Premium TV Market

Published June 2, 2025

TCL and Hisense both continued to gain share in the premium TV market in Q1 2025 and both companies threaten to dethrone Samsung, the market’s leading brand for the last 20 years, according to Counterpoint Research’s latest Quarterly Advanced TV Shipment and Forecast Report, released last week. The two companies drove a huge increase in shipments in their home market of China but also showed increasing strength in overseas markets.

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Written by

Bob O'Brien

[email protected]

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