Yuichi Motohashi

Sr Mgr/Dep Director End Markets | GlobalFoundries
Yuichi Motohashi
ABSTRACT

Driving the Future: Innovations in Automotive Display Drivers

As the automotive industry rapidly evolves towards smarter, more connected vehicles, the role of display technology has become increasingly critical. This talk will explore the latest innovations in automotive display drivers, highlighting how they enhance user experience, improve safety, and support the integration of advanced driver-assistance systems (ADAS).

We will delve into the challenges faced by automotive display drivers, including the need for high-resolution graphics, low power consumption, and robust performance in diverse environmental conditions. Attendees will learn about cutting-edge technologies such as OLED and microLED displays, which offer superior contrast and color accuracy, and how these technologies are being integrated into next-generation vehicles.

Additionally, we will discuss the importance of seamless connectivity between display drivers and various vehicle systems, enabling real-time data visualization and interaction. The talk will also cover the implementation of adaptive display technologies that respond to changing driving conditions and user preferences, enhancing both functionality and safety.

BIOGRAPHY

Yuichi Motohashi is the Senior Manager and Deputy Director of End Markets at GlobalFoundries, where he leads the global segment for automotive sensors and displays. With over 15 years of experience in the semiconductor industry, Yuichi has specialized in CMOS image sensors. He began his career at Sony in Japan, where he developed CMOS image sensors for automotive applications from the ground up, taking projects from the conceptual stage to mass production with various automotive customers.

After his tenure at Sony, Yuichi joined the Japanese start-up TIER IV, where he developed cutting-edge automotive cameras for their autonomous vehicle platform. Currently, at GlobalFoundries, Yuichi is responsible for sensing devices, including CMOS image sensors, SPAD, Silicon Photonics LiDAR, and displays for the automotive segment.