Dr. ZhongSheng Luo

Defining the True Quantum Dot Experience for Television

Quantum dot technology has reshaped the TV landscape — delivering richer color, dazzling brightness, and sharp motion clarity to millions of homes worldwide. As the leading producer of quantum dots globally, we’ve seen firsthand how QD-enabled displays have unlocked a new era of picture quality, helping to set the standard for premium TV performance. In 2024 alone, more than 25 million QD TVs shipped worldwide, underscoring strong consumer demand and sustained market momentum.

But with success comes responsibility. As more brands adopt QD branding, there’s a growing need to clearly define what makes a true QD experience. Some products deliver only partial QD benefits, while others risk misleading consumers by using the QD name without delivering the performance QD technology is known for. In this talk, we’ll outline the essential ingredients of the full QD experience — and why it matters. We’ll also highlight how quantum dots are evolving beyond color, enabling new innovations in display architecture and unlocking broader opportunities for value creation across the TV ecosystem.

Far from a niche enhancement, QD is becoming the foundation of the next generation of TV — and we believe the best QD experiences are still ahead.

As a world-leading marketer and application expert in quantum dot (QD) technology for display, Dr. ZhongSheng Luo has extensive experience in commercializing Quantum Dot Enhancement Film (QDEF) and deep involvement in the development of new QD applications for display, such as QD-microLED, QD-OLED, and electroluminescent NanoLED. He is the Vice President of Sales and GM Product Development of Nanosys, a subsidiary of Shoei Chemical. He obtained his Bachelor's and Master's degrees in Materials Science and Engineering from Tsinghua University, China, and his Ph.D. in Materials Science and Engineering from the University of California Berkeley.