The 2025 SID Business Conference, powered by Counterpoint Research, will be held on May 13 and 14 at the San Jose Convention Center. Besides other topics, it will also cover the latest developments in the automotive display sector, one of the fastest-growing applications for displays. Automakers are launching models with larger displays and more form factors. Automotive display sizes and resolutions continue to increase as advanced displays make their way from premium to mid-tier vehicle models.

Speakers in the automotive sessions at the 2025 SID Business Conference include:

• Dr Ran Ruby Yan, Director End-Markets & Products, GlobalFoundries
• Yuichi Motohashi, Senior Manager/Deputy Director End Markets, GlobalFoundries
• Dr Siegfried Dirr, Head of Strategic Business Development, Elektrobit
• Dr Reza Chaji, Founder and CEO, VueReal Inc.
• Greg Basich, Associate Director, Automotive, Counterpoint Research

GlobalFoundries’ Yan and Motohashi will explore the latest innovations in automotive display drivers, highlighting how they enhance user experience, improve safety and support the integration of advanced driver-assistance systems (ADAS).

Elektrobit’s Dirr will focus on the in-car cockpit technologies that utilize displays. Dirr will discuss Elektrobit’s approach to developing a unique UX cockpit prototype integrating Android Automotive, Unreal Engine and generative AI on automotive cockpit HPC hardware and middleware.

VueReal’s Chaji will focus on the emerging MicroLED segment in the automotive industry. MicroLED has applications related to automotive lighting and rear-view systems.

Counterpoint Research’s Basich will focus on key automotive industry trends, related shifts in automotive display sizes and configurations in the market, and emerging technologies.

The SID Business Conference takes place during Display Week and covers all the key market segments for displays, including smartphones, TVs, IT and automotive. The SID Business Conference is powered by Counterpoint Research and sponsored by Applied Materials, Coherent Laser Systems, Edison Innovations, InZiv, OTI Lumionics, Pixel-Flo, Smartkem, Tianma, Universal Display Corporation and VueReal.

For the full agenda and registration details, visit: https://www.displaysupplychain.com/events/2025-sid-business-conference-powered-by-counterpoint-research

About SID
Society for Information Display is comprised of the top scientists, engineers, corporate researchers, and business people of the display industry, valued at over US$120B annually. SID was formed in 1962 to promulgate display technology, and that work continues today, publishing a monthly Journal of SID, Information Display magazine, and our annual Digest of Technical Papers, which is presented at our annual spring Display Week Symposium and Exhibition. These publications are available online without additional charge for members. SID is headquartered at 1475 S. Bascom Ave., Ste. 114, Campbell, CA 95008, and has chapters located throughout the world.