Display Supply Chain Consultants (DSCC) is pleased to announce the hiring of two additional members in Japan and China. After 35% growth in 2020 where the company experienced strong demand for its multi-client reports, the company has brought on more expertise to meet its growing customer base.

Mitsuhiro (Mickey) Kato has joined DSCC as Director of Japan Sales, Marketing and Events. Mickey has deep experience in the display industry having started in display equipment sales at Tokyo Electron (TEL) in 1992 and later went on to work at multiple display market research firms where he enjoyed significant success.

According to DSCC CEO Ross Young, “ I am thrilled that Mickey has joined our team. He played a critical role in DisplaySearch’s success in Japan and I am confident he will enable DSCC to enjoy similar success. His passion for the display industry, extensive sales, marketing and event experience and tremendous reputation with clients will no doubt satisfy our customers in Japan. I am excited to work with Mickey again.”

At TEL, Mickey helped make their plasma dry etch tool #1 in the world through sales to most of the Japanese display manufacturers. He then took over display equipment marketing where he got to know DSCC co-founders Yoshio Tamura and Sam Matsuno.

He left TEL in 2002 and joined DisplaySearch as its first sales executive. DisplaySearch was acquired by The NPD Group in 2005. He received the NPD Group Excellence Award in 2007 for his success in driving revenue growth in Japan. At DisplaySearch, he had responsibility for sales, website development, e-mail magazines, public relations, trade shows and conferences. He was promoted to Vice President during his time at DisplaySearch/The NPD Group.

After IHS Markit acquired DisplaySearch from The NPD Group, he continued to expand their event business in Japan growing it to #1 in Japan from 2012-2020. He also ran the company’s marketing operation which enjoyed significant success.

DSCC also added more talent in China hiring Chase Li who is joins as Senior Display Analyst and is based in Guangzhou, China. Chase has 7 years of work experience in the display industry. For 4 years, Chase was employed in China’s OLED industry working on printed OLEDs as an Engineering Project Manager at TCL Corporate Research and later worked at their RGB IJP OLED JV – Juhua Printing Display Technology as a Senior R&D Engineer. He then discovered that he had a passion for market research and joined IHS-Markit as a Senior Research Analyst and was with them at Informa/Omdia as well. At IHS and Omdia, he carried out a lot of innovative work on display company financials including adding clarity and transparency to how China’s fabs are subsidized and financed. He also authored a report on inkjet for OLEDs, produced technology roadmaps and much more. Chase has excellent English speaking and writing skills having earned his Masters degree in Material Science and Engineering from the University of North Texas in Denton, Texas. He also earned a Bachelor’s Degree in Polymer Science and Engineering from Northwestern Polytechnical Unviersity in Xi-An, Shanxi, China.

According to DSCC CEO Ross Young, “We are extremely impressed with Chase’s work, his insights and his passion for the display industry. There is no question that he will be an asset for the company and his work will delight our customers.”

Mickey Kato can be reached at [email protected] while Chase Li can be reached at [email protected]. More details about Mickey and Chase can also be found at - https://www.displaysupplychain.com/team.

DSCC’s Mickey Kato and Chase Li